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THE SOUTHERN CHARM BAR
Build Your
Boot. Your Way.
Your boots already have a story. Let's give them a little more personality.
Choose your chain, tell us a little about yourself, share the things you love, and let one of The Herd create a custom charm combination that's uniquely yours.
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WHAT IS THE CHARM BAR?
It's Personal.
A Little Charm Goes a Long Way
The Southern Charm Bar is a custom boot charm experience designed around you. Instead of simply picking a pre-made combination, you tell us what makes you, well... you. Then one of our talented Herd members takes your ideas and turns them into a charm stack made just for you.
Start With Your Chain
Every Southern Charm Bar build begins with your base chain.
Tell Us Your Story
Share your interests, personality, favorite things, and the vibe you're going for.
Let The Herd Create
One of our Herd members will use your inspiration to create your custom combination.
SOUTHERN CHARM OPTIONS
Choose Your Charm Level
Choose the charm level that fits your style, then tell The Herd what makes you uniquely you.
Base + 1
1 Charm
$24
Select Package
Most Popular
3 Charms
$36
Select Package
Base + 5
5 Charms
$48
Select Package
Base + 7
7 Charms
$60
Select Package
Base + 9
9 Charms
$72
Select Package
For The Life of the Party
Party Pack
12 Charms — $90
Select Package
Every option includes your base chain.
Choose your charm level above to get started.
HOW IT WORKS
You Tell Us.
We Make It Charming.
1
Pick Your Package
Choose how many charms you want to add to your base chain.
2
Tell Us About You
Share your favorite things, hobbies, personality, style, and interests.
3
Choose Your Interests
Select from our available charm categories and inspiration options.
4
The Herd Creates
One of our talented artists turns your story into a custom build.
START YOUR CUSTOM BUILD
Let's Make It Yours.
Tell The Herd About You
This isn't just an order form. It's the beginning of your custom Southern Charm build. Select your package, choose the interests that speak to you, and tell us a little about yourself. We'll take it from there.
Your Southern Charm Order
Select your charm package and interests,
then give our Herd member a little inspiration
for your custom build.
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MADE FOR YOU
No Two Builds Have to Be the Same
That's the Point.
Maybe you're a dog mom. Maybe you're obsessed with the beach. Maybe you love country music, fishing, rodeos, horses, travel, coffee, your favorite team, or all of the above.
Whatever makes you you, tell us. The Herd will use your story and interests as inspiration for your custom charm combination.
- Your interests inspire your build
- Choose from our available charm options
- Tell us the vibe you're going for
- A Herd member creates your custom combination
Ready to Add a Little Charm?
Let's Make Your Boots Uniquely You
Start your Southern Charm Bar order and let The Herd create a custom combination inspired by the things that make you who you are.
Start My Custom Build